MSIntelligence®; and Brand Protection
Spending more resources building your brand equity?
Protect that investment with MSIntelligence®.
Brand protection is our business. As counterfeiting becomes more and more pervasive, turn to us to help you obtain accurate data about the problem, perform incisive analysis, and make informed decisions.
The pioneer in empty packs Surveys® for Global Brand Protection, with a specialty in the tobacco industry, MSIntelligence (Market Survey Intelligence) was founded in 2001.
Put your market research needs in the hands of our multi-disciplinary team – including market research specialists, intelligence community veterans, senior FMCG (Fast Moving Consumer Goods) traders, tobacco experts, and an R&D team who continuously creates and tests new intelligence methods.
Benefit from the expertise and experience of a company that has executed over 1,200 market surveys in 80 countries.
Enjoy rapid response to your needs, wherever you are, thanks to MSI offices and representatives on every continent.
MSI is headquartered in Geneva, Switzerland.
MSIntelligence: Helping you to Take a Stand
Millions of dollars in revenue lost every year due to counterfeiting, illicit white, and interstate trades.
Erosion of brand equity and integrity thanks to intellectual property theft.
Regulatory agency headaches created by false consumption picture.
Lost tax /customs revenues from an inaccurate assessment of cigarette use.
Erroneous strategic/tactical decisions based on faulty market assumptions.
As tobacco experts, MSIntelligence understands the challenge in depth, and is providing manufacturers and agencies with proven methods to get a reliable picture of the market and to respond effectively.