Meticulous data collection is key to the MSIntelligence® diagnostic survey methodology.
MSIntelligence® has developed a procedure for executing a “Random Walk” through a neighborhood which is both statistically random, and comprehensive in terms of geographic coverage.
Our staff of survey specialists are trained to execute efficiently without affecting statistical variables using a variety of techniques including:
| Survey intelligence planning | |
| Methodical market segmentation | |
| Indiscriminate collection | |
| Safeguarding of sample quality | |
| Exact definition of sample sizes and daily quotas | |
| Consistent supervision and reporting |
Another set of standardized procedures carefully controls the packaging, labeling, storage and delivery of samples to clients. We ensure that all samples provide the information required by our clients enabling further analysis.
All data is carefully computerized and organized to provide easy analysis and follow-up.
MSIntelligence® provides optional analysis and reporting services for an end-to-end solution.