Over the years, MSIntelligence® has developed thorough quality control mechanisms which are built into a stage of the diagnostic survey process. Our QA managers are experts with extensive experience in audits, methodology, and standards.
The cornerstones of our scrupulous quality assurance program include:
- Management of data collection teams by trained supervisors
- Inspection by MSIntelligence® and clients
- Detailed reports from the field
- Collection of supplemental data
- Mechanisms to ensure random samples
Through a systematic quality control plan, we ensure that the entire survey staff adheres to directives. The result is accurate statistical variables and quality samples that our clients can trust.
MSIntelligence® is a member of ESOMAR, the world organization for enabling better research into markets, consumers and societies. All MSIntelligence® processes were inspected and approved by the world’s leading inspection, verification, testing and certification company.