MSI’s Proprietary 5-Step Approach
- Preparation and Intelligence
- Our Intelligence specialist learn the arena, gather data about population, density, socio economic characteristics, cities and Neighborhoods features, etc. and from these we define representative sampling plans and prepare (with sophisticates tools and software) very precise and strict routings for our field teams
- Field Collection – Non-stop information gathering
- Collection of product packs by experienced field team
- Coverage of entire subject country
- Continuous field work in all types of weather, all hours of day/night
- Analysis – Maximum information from collected goods
- Uncover the identity, characteristics, and history of collected cigarettes
- Compare these findings to previous MSIntelligence results
- Learn about the collected goods’ source, place/date of manufacture
- Know where packs of the same brand (and how many) were found
- Get reports quickly – keep findings relevant to any measure/s you may wish to take
- Benefit from professional opinions of, or court appearances by, MSI experts
- Quality Control
- Management of data collection teams by trained supervisors
- Inspection by MSIntelligence™ and clients
- Detailed reports from the field
- Collection of supplemental data
- Mechanisms to ensure random samples
- Reporting – Survey results format customized to your needs
- Receive a summary of all the findings in a clear, consistent visual format
- Get as detailed a presentation as you require – e.g., timeline comparisons, location comparisons (by neighborhoods, zip codes, sectors, city/country levels)
- Obtain all the collected empty packs – plus a complete data sheet with the collection parameters and specifications of the pack