From years of close cooperation with tobacco manufacturers, we at MSIntelligence™ understand the real cost of counterfeit and diverted merchandise. Beyond lost revenues and brand erosion, illicit products create a false picture of the market resulting in a negative impact on sales, marketing, and strategic planning.

The first step toward addressing the problem effectively is obtaining an accurate assessment of the market. Corrective measures are expensive in terms of resources and management attention, so it is crucial to define and depend on accurate facts, rather than assumptions, before taking action.

With MSIntelligence™ surveys, manufacturers can understand where a problem is manifesting, as well as its origins. By repeating surveys over time, we help our customers to understand market trends and patterns.

We provide the actionable intelligence that helps you to make the right strategic and tactical decisions.

Our surveys have earned a reputation for objectivity and reliability, making them an effective means of sharing information with shareholders, regulators, and government agencies.