With Industrial Market Surveys (IMS), tobacco manufacturers and government agencies can obtain a snapshot of the current state of cigarette consumption in a country or region. Over time, it is a powerful indicator of trends and changes resulting from corporate policy and regulatory measures.
Using objective, reliable data from an industrial market survey, manufacturers and regulators can cooperate to gain insight into the prevalence of counterfeit and diverted products, as well as overall market share and brand share. The findings can be reported either jointly or separately, in accordance with the sharing policies defined by the survey participants.
For the entire tobacco industry, Industrial Market Surveys provide a source of trusted information to support problem-solving and decision-making:
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Manufacturers: Study the effects of brand erosion, penetration rates and counterfeit brands, and perform risk analysis. |
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National Manufacturers Associations: Study the overall brand share, market share, and availability of illicit cigarettes. |
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Government Agencies: Study the scope of lost taxes, interstate passage of illicit cigarettes, concentration and location of counterfeit products. |
MSIntelligence™’s proprietary Empty Discarded Pack data collection methodology has proven extremely reliable and is recognized by many government and regulatory agencies. Samples collected in the field provide important information about illicit cigarettes such as variants and origin that can be used to develop an effective, focused response. Our clients are also leveraging MSIntelligence™ market data to enhance targeted sales and marketing efforts.
MSIntelligence™ also provides industry-wide surveys designed to meet the unique requirements of varied industries. |
