With MSIntelligence™’s General Market Survey (GMS), a manufacturer can understand consumer consumption for a particular brand or group of products. This type of market survey focuses on providing complete picture of a geographical area of any size, from a group of neighborhoods or region to an entire country.
The GMS provides manufacturers with samples for analysis that indicate the extent of illicit cigarettes including local market brand variants, tax-paid products from other countries, duty free and counterfeit products. The data collected supports strategic and tactical decision-making. Furthermore, when surveys are repeated periodically, they provide important indicators about brand stability over time.
To execute General Market Surveys, MSIntelligence™ collects data using a combination of methods to best meet the clients needs. MSIntelligence™ has pioneered two field data collection methods:
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Empty Discarded Packs Collection: Collection of empty discarded packs (EDP) using a proprietary, strictly monitored process
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Mystery Shopper: Purchasing full packs of cigarettes via official and unofficial distribution channels |
As the GMS is conducted, manufacturers receive samples of empty discarded packs and/or full packs for their own analysis. MSIntelligence™ supplies comprehensive computerized data including primary analysis of the survey outputs. GMS data gives manufacturers a powerful tool to address fraud, map brand presence in both official and unofficial channels, enhance marketing and sales, and improve cooperation with regulatory agencies.
MSIntelligence™ also provides brand or product-specific surveys designed to meet the unique requirements of a myriad of industries. | 
