Focused Market Surveys (FMS) are designed to isolate and analyze problems in a specific location. Our focused surveys are a powerful tool for thoroughly examining the scope of a well-defined and geographically limited phenomenon.

Using our proprietary targeted mystery shopper methodologies, manufacturers and organizations can gain preliminary information, investigate market trends and complaints regarding the availability of illicit cigarettes or unfair competition in particular distribution channels or points of sale. Additional survey data including optional audio and video can assist manufacturers to thoroughly understand the issues and take appropriate measures.

The FMS can be used alone or as a supplement to a larger General Market Survey or Industrial Market Survey. Surveys are highly tailored to meet clients needs and to address the specific issues in question.

MSIntelligence™ also provides focused surveys designed to meet the unique requirements of multiple industries.