The expanding global economy has created tremendous economic benefits for many businesses. At the same time, it has also intensified the problem of counterfeit and diverted merchandise. Companies today are dedicating more and more resources to this serious phenomena, which cuts profits and erodes brand integrity.

At MSIntelligence™, we help companies to obtain a thorough understanding of the problem in a given geographic region. We enable our customers to analyze data from the field, in order to identify the sources and distribution points for counterfeit merchandise. This is the first, crucial step toward creating a plan of action that works.

Despite the large investment of time and money, much of the effort dealing with counterfeit and diverted products focus on local, specific incidents and do not successfully treat the source of the problem. As a result, the overall situation continues to grow in severity and expands across larger and larger geographic regions.

To attack the problem of illict trade effectively, businesses need to take a proactive, ongoing, and comprehensive approach – based on the understanding that brand integrity is a core asset which must be defended.