Common market survey techniques do not address all of the marketing, distribution and final consumption channels used for tobacco products. In contrast, MSIntelligence™’s Empty Discarded Packs diagnostic surveys provide a comprehensive tool to diagnose and evaluate all of these channels and provide a thorough understanding of the market.
MSIntelligence™’s proven methodology was developed in cooperation with world leaders in the tobacco industry.
To obtain a truly random sample, and ensure effective coverage of a given area, MSIntelligence™ has developed a unique collection methodology. We train our staff how to implement it perfectly – again and again. MSIntelligence™’s end-to-end intelligence solution includes:
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Detailed high-end market segmentation to definition of a representative sample size |
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Comprehensive field collection including a pilot test session |
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Accurate data entry and package labeling with bar codes |
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Packing and delivery of colleceted samples |
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Primary analysis |
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Final reporting: Analysis and reporting of survey results |
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Highly demanding quality assurance every step of the way |
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Laboratory analysis of packs (optional) |
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Graphic presentation of final survey findings on client’s premises (optional) | | 
