Counterfeit and diverted products are among the biggest issues affecting both companies and consumers. From luxury goods to pharmaceuticals, almost every industry and individual is affected. At MSIntelligence™, we are committed to helping our customers obtain accurate data about the problem, perform incisive analysis, and make informed decisions.
The Tobacco Industry: Taking a Stand
As one of the largest sectors affected by counterfeit and diverted products, the tobacco industry is taking a proactive stance to assess the impact and take action.
Every year, the tobacco industry and governments lose millions of dollars in revenues due to merchandise that is counterfeit or smuggled. But the impact goes beyond lost sales. Trade in illegal cigarettes is intellectual property theft; it erodes brand equity and brand integrity. The spread of smuggled and diverted cigarettes creates a false picture of tobacco consumption which poses serious difficulties for regulatory agencies. Inaccurate assessment of cigarette use results in lost tax and customs revenues, as well as ineffective health regulation. Tobacco manufacturers lack an accurate accounting of market performance on which to base strategic and tactical decisions.
As tobacco industry veterans, MSIntelligence™ understands the challenge in depth, and is providing proven methods for manufacturers and agencies to obtain a reliable picture of the state of the market – and to respond effectively. | 
